Websites for concrete contractors
A concrete contractor's website has one job: survive the ten minutes where a homeowner compares you against three other companies on a phone, at night, mostly on photographs. It has to load fast, show finished work immediately, state where you pour, and make contacting you a single obvious action. Most contractor sites fail on at least two of those.
The comparison you are actually in
Nobody hires a concrete contractor off one website. They open four, on a phone, usually in the evening, and eliminate two of them inside a minute. You never find out you were in the running.
The eliminations happen on load time and photographs, before a single word is read. A site that takes four seconds to show anything has already lost to one that takes one. That is not an aesthetic argument, it is arithmetic about attention.
Kiwi Custom Construction was losing exactly this comparison. One rebuild lifted traffic 60% in the first month, because the demand was already there and being thrown away. The case study is here.
What a contractor site has to get right
Speed, on a bad connection
Your buyer is often on a phone with two bars. Every image should be compressed, correctly sized and dimensioned so nothing jumps around while it loads. This site targets under 1.8 seconds to the main content on 4G, and we build client sites to the same standard because it is the cheapest conversion improvement available.
Galleries that do the persuading
High-ticket concrete is sold on evidence. Photographs of finished driveways, stamped patios and poured foundations do more work than any paragraph about your commitment to quality. Real jobs, not supplier stock, and ideally captioned with the city so they earn their keep in search too.
One obvious action per page
Not a phone number in the footer and a form on a contact page. A visible way to call or request an estimate on every screen, sized for a thumb, working while the page is still scrolling.
Copy written for the person comparing you
Say what you pour, where you pour it, roughly what things cost, and what happens after they call. Contractors underestimate how much a price signal reassures a homeowner who is afraid of being taken advantage of.
Structure a search engine can read
A page per service, a page per city worth having one, correct headings, and schema that tells Google what the business is and where it operates. Most contractor sites are one long homepage, which gives search engines nothing to rank.
The eleven-point check
| # | Check | Why it matters |
|---|---|---|
| 1 | Main content visible in under 2 seconds on mobile | Below this, a measurable share leave before seeing anything |
| 2 | Finished work visible in the first screen | Photographs are the eliminator |
| 3 | Phone number tappable on every page | Half of contractor leads still prefer to call |
| 4 | Service area stated in words, not just a map | Search engines cannot read a map pin |
| 5 | A page per service, not one combined list | Nothing to rank otherwise |
| 6 | Reviews visible on the page, not only on Google | Reassurance where the doubt happens |
| 7 | A price signal of some kind | Silence on price reads as expensive |
| 8 | Form that works and is actually monitored | Broken contractor forms are extremely common |
| 9 | Conversion tracking on calls and forms | Otherwise no marketing decision is measurable |
| 10 | LocalBusiness schema with real details | How you appear correctly in search features |
| 11 | Google Business Profile linked and consistent | Name, address and phone mismatches cost map pack rank |
We run this free on any concrete contractor's site. Request the audit and you get the marked-up list back whether or not you ever buy anything.
What is included when we build it
- Five pages, written by us: home, services, gallery, about, contact.
- Copywriting included, not handed back to you as homework.
- Mobile-first build, speed-budgeted, with explicit image dimensions so nothing shifts.
- Schema, sitemap, canonical URLs and a structure search engines can read.
- GA4 plus a call tracking number so you can attribute jobs from day one.
- Domain, hosting and SSL setup. You own everything, including source files.
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Website questions
How much should a concrete contractor website cost?
Ours is part of the Foundation Package at $3,500 including logo and Google Business Profile setup, less credit for what you already own. A website alone from a general agency typically runs $3,000 to $10,000. What matters more than the number is whether copywriting and conversion tracking are included, because they usually are not.
How many pages do I need?
Five is enough to start: home, services, gallery, about, contact. Add a page per service and per city later, once you know which ones bring work. Twenty thin pages on day one is worse than five good ones.
Do I need a blog?
Not on day one. A blog earns its keep when the posts are genuinely better than what already ranks, which takes real work. If you are choosing between a blog and a properly optimised Google Business Profile, take the profile every time.
What platform should it be on?
Whatever loads fast, that you or your agency can actually maintain, and that you own. The platform matters far less than speed, mobile behaviour, and whether the content answers the question the visitor searched. We build on plain fast pages rather than a page builder stacked on plugins.
Will I be able to edit it myself?
Yes for copy and photos. We would rather you sent us the change than spent an evening fighting a page builder, but you are never locked out of your own site and you own the files.
Price the build in twenty seconds.
The Foundation Package calculator takes money off for the logo, the site and the profile you already have. No form, no call, no waiting for a proposal.