Questions, answered without the runaround.
Twenty of them. If yours is not here, ask it directly and we will answer in a sentence rather than booking a discovery call about it.
Pricing and terms
How much does it cost?
The Foundation Package is $3,500 one time, less credit for anything you already have, floor $1,200. The 60-Day Booked Jobs Program is $2,500/month plus a minimum $4,000/month ad budget paid directly to Google. Take both and the Foundation Package drops to $2,000. Full breakdown here.
Is the ad budget on top of the fee?
Yes, and it goes to Google rather than through us. We take no percentage of it, so we have no reason to push you to spend more than your market needs.
Is there a contract?
The Foundation Package is a one-time project. The program has a 6-month initial term because both the guarantee and the compounding SEO work need runway, then it goes month to month.
What happens if I leave?
Thirty days notice after the initial term and we hand over everything in your name: ad accounts, campaigns, landing pages, tracking, Google Business Profile. We do not hold accounts hostage.
Do you offer a one-month trial?
No. Local SEO takes 60 to 90 days to move and paid campaigns need a learning period. A one-month trial guarantees a disappointing result and then we both blame each other.
The guarantee
What exactly is guaranteed?
15 signed and closed concrete contracts within 60 days of your campaigns going live. Not leads, not appointments. Signed jobs, with no minimum value.
When does the clock start?
Campaign launch day, not signature day. Build, tracking, landing pages and Google Business Profile work take two to three weeks, and starting the clock at signature would quietly eat a third of the period.
What happens if you miss it?
We keep working at no management fee for up to 60 more days. Still short after that and we refund two months of management fees and either party can terminate. You keep paying Google for media during the extension.
What voids it?
The client obligations, published in full. The two that matter most: answering leads inside 15 minutes during business hours, and reporting signed jobs weekly. If it is not reported it is not counted, because we cannot be held to a number we are not permitted to measure.
Why do you need a minimum ad budget?
Because 15 signed jobs needs roughly 66 leads, which at about $110 a lead is about $7,300 over the 60 days. The full funnel math is published.
How you work
Do you only work with concrete contractors?
Only. Not roofing, not landscaping, not general contracting. The specialisation is the product: the keyword lists, negative lists, landing page structures and objection handling are already built for this trade.
What does "one company per city" mean?
We take one concrete client per city and do not sell that city again while they are with us. Two clients in one market bid against each other in the same auction, which is a good business for the agency and a bad deal for both contractors.
How fast can you start?
The Foundation Package runs 21 days start to finish. Program onboarding is two to three weeks before campaigns go live.
How much of my time does this take?
About two hours for the Foundation Package: a kickoff call, access handover, and two rounds of feedback. For the program, a monthly call and weekly outcome reporting in a shared tracker that takes a couple of minutes.
Do you work outside British Columbia?
Yes, across English Canada. Quebec is deliberately excluded for now because Bill 96 requires French content at least as prominent as English, and we would rather add that properly than machine-translate it.
What you get
Do I own the website and logo?
Outright, including source files. The logo set includes SVG, PNG, EPS, a one-colour version and a truck-decal-ready file. The website sits on your own domain and hosting.
What if I already have a logo and website?
Then you pay less. The credit calculator takes $600 off for a logo you are keeping and up to $1,400 off for a website that is genuinely working.
Do you write the copy?
Yes. Copywriting is included in the Foundation Package and in every landing page under the program. Handing a contractor a blank page and calling it "client content" is how most agency websites end up unfinished.
Will you take photos of my jobs?
Under the program, yes: a jobsite photo and video shoot day every quarter. Under the Foundation Package we work with what you have, and there is a $400 credit if you already have professional job photography.
Do you manage social media?
No, for anyone. Your buyer is searching, not scrolling, and we would rather put the budget where the intent already exists.
Still not sure?
Ask on the call. Fifteen minutes, no deck, and we will tell you if the answer is that we are not a fit.