Service Lead generation
Every lead is yours alone, because we take one concrete company per city. Five channels run as one system, with a written promise on the number of jobs it produces.
A shared lead is worth about a quarter of an exclusive one.
A platform lead at $40 that goes to four contractors is not three times cheaper than a $110 lead that goes only to you. Adjusted for how many people are quoting it, it is worth roughly $160, and it arrives with price pressure attached.
They are not alternatives. They cover different parts of the same year.
The only channel that can fill a hole in next month’s schedule. You pay per click, you show up immediately, and it stops the day you stop paying.
You pay per lead rather than per click, the ads sit above everything, and they carry the Google Guaranteed badge, which matters more to a nervous homeowner than most contractors expect.
Free traffic, sitting above the normal results, and most contractors have never set their profile up properly. This is the first thing we fix for every client.
Slower than everything above, and the only one that gets cheaper over time. A page built for “concrete patio Abbotsford” keeps producing for years with no click charge.
Not a channel you buy, and the one that decides how well the other four convert. A homeowner comparing four contractors reads the reviews before anything else.
The part that quietly decides whether any of the above pays. The homeowner who filled in your form filled in two others, and whoever calls first usually wins.
Buying traffic before the foundation is right is the most common and most expensive mistake in this trade.
A site that loads fast, a page per service, a profile filled in properly. Sending paid clicks to a weak site is paying full price for a worse result.
Categories, service areas, services list, photos, reviews. Free traffic, above the normal results, and it starts moving in weeks.
Search and Local Services Ads on the jobs worth the most to you, with the negative list that keeps the junk out.
City and service pages start holding position around day 60 to 90, and the cost per lead comes down from there.
Work backwards from signed jobs, never from leads.
| Step | Number | What has to be true |
|---|---|---|
| Leads | ~66 | About $7,300 of ad spend at roughly $110 a lead |
| Estimates given | ~43 | Leads answered inside 15 minutes, quotes out inside 48 hours |
| Jobs signed | 15 | A close rate around 30% and a price that suits your market |
This is the math behind the 15-jobs-in-60-days promise, and the reason the ad budget floor is $4,000 a month. Below that the numbers stop working and the guarantee would be dishonest. Run it on your own job value and close rate.
Good crews and almost no way for anyone new to find them. We built the foundation, took the map, and let the city and service pages catch up.
Return on the local marketing
New leads per month
Ad spend in the first 90 days
Plan around $110 a lead as a working figure across Canadian residential concrete, with real variation by city and by service. Shared platform leads look cheaper at $40 to $60, but they go to three or four contractors at once, so the cost per signed job usually ends up higher. We did that math properly here.
Yes, and more than that: the whole city is. We work with one concrete company per city, so we are never generating the same lead for your competitor. That is also why the territory check call exists, and why some cities are closed.
Google Ads produces first leads inside a week. The map pack and organic work take 60 to 90 days to move. That is why the 60-Day Booked Jobs Program runs both, and why the guarantee clock starts the day campaigns go live rather than the day you sign.
We build and run the marketing, and the leads belong to you. We are not a lead broker. You own the website, the ad account, the Google Business Profile and the phone number, and you keep all of it if we stop working together.
Work back from jobs. At a 30% close rate and roughly 65% of leads turning into a real estimate, 15 signed jobs needs about 66 leads. That is the math behind the 15-jobs-in-60-days promise and the reason the ad budget floor is $4,000 a month. Run it on your own numbers.
That is nearly always a targeting problem, not a volume problem. Campaigns get built per service so you can turn the small repairs down and the driveways up, and the negative keyword list keeps out the DIY and price-shopper searches that waste most contractor budgets.
Fifteen minutes. We check the territory, look at who holds your map pack, and give you your market’s real numbers whether or not you buy anything.
