Guides with real numbers in them.
Every post here has at least one thing you cannot get anywhere else in this trade. A cost table from real accounts, a working calculator, or a template you can copy straight off the page.
Start with a topic
Each topic page has a short answer at the top and the guides underneath it in the order they are worth reading.
4 guides
Original research
Numbers we collected ourselves, with the method written down. Nothing here is a statistic borrowed from an American marketing blog.
Read the topic2 guides
Getting found on Google
Most concrete work is bought by somebody who typed a problem into a phone and called one of the first three results. These guides are about becoming one of those three.
Read the topic2 guides
Running ads
Paid traffic is the fastest way to find out whether your offer works, and the fastest way to lose money if the list of words you are buying is wrong.
Read the topic2 guides
Your website
A concrete website has one job, and it is not to look like a brochure. It is to turn somebody who is already interested into somebody who has sent you their address.
Read the topic4 guides
Getting and closing leads
A lead is only worth what you do with it. Most concrete companies lose more work in the four days after the estimate than they ever lose in the ads.
Read the topic2 guides
What it costs
Nobody in this trade publishes their numbers. These are ours, with the method written down so you can argue with it.
Read the topicEvery guide
Concrete Contractors Running Google Ads: What Their Websites Get Wrong (2026 Data)
Original research: the concrete contractor sites paying for Google Ads, compared with everyone else. Most cannot see which calls their ads produce.
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Why Concrete Contractor Websites Are Slow on a Phone: 2026 Speed Study
Original research: 103 concrete homepages measured on a phone. The scripts are fine. The first photo is the problem, and it is the cheapest fix there is.
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State of Concrete Contractor Websites 2026: 103 Canadian Sites Scored
Original research: 103 concrete contractor websites across ten Canadian cities, scored on one published 100-point test. What the best do differently.
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The Best Concrete Contractor Marketing Agencies in Canada, 2026
Ten Canadian agencies compared on the five things that matter to a concrete contractor, with every price and guarantee quoted from their own sites.
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Facebook and Instagram Ads for Concrete Contractors
Meta ads create demand rather than catch it. Which concrete work that suits, what the creative has to do, and the follow-up that decides whether it pays.
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Landing Pages for Concrete Contractors: Service, Location and Ad Pages
The page a Google Ads click lands on decides what your leads cost. Service pages, city pages, message match, form length, and the build order.
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Concrete Estimate Follow-Up: Why You Are Losing Jobs You Already Quoted
A five-touch sequence with exact timings, how to present a quote, and how to automate the follow-up you keep meaning to do.
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Beating the Slow Season: How Concrete Contractors Fill October to March
Cold-weather pours, interior pivots, pre-selling spring with fall deposits, and the cash flow math. With a six-month calendar.
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How to Get More Google Reviews for a Concrete Company
Eight copy-paste request templates, the timing that works, and what actually violates Google policy.
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The Concrete Contractor Website That Books Jobs: 11 Things Yours Is Missing
Eleven things missing from almost every concrete contractor website, and a 30-point checklist to score your own.
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What Concrete Jobs Cost to Win: Cost Per Lead and Cost Per Job Benchmarks
Cost per lead, per booked estimate and per closed job, broken out by driveway, patio, garage slab, foundation and commercial flatwork.
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How Much Should a Concrete Contractor Spend on Marketing?
Benchmarks by company size, what each budget level actually buys, and when to increase. With a calculator that takes your revenue and growth target.
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Angi, HomeStars and Thumbtack for Concrete Contractors: Are They Worth It?
Real pricing, shared-lead economics, and the honest verdict on when a lead platform makes sense for a concrete company.
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How to Rank Your Concrete Company in the Google Map Pack
Most concrete searches end in the map pack. Exact categories, service areas, the distance problem, and what to do about fake-address competitors.
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How to Get Concrete Leads: The Complete 2026 Guide for Contractors
All nine lead sources, what each costs per lead, and which are worth your time. The pillar guide everything else here links back to.
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Google Ads for Concrete Contractors: Keywords, Budgets and Real CPCs
What concrete keywords cost in Canada, the negative list that stops the waste, and what $1,500, $2,500 and $5,000 a month actually buys you.
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