Guides · Topic
Original research
Numbers we collected ourselves, with the method written down. Nothing here is a statistic borrowed from an American marketing blog.
We audited 103 Canadian concrete contractor websites across ten cities on one published 100-point test, then went deeper on two things: why the sites are slow on a phone, and what the sites paying for Google Ads get wrong. We also compared ten Canadian marketing agencies on the five things a concrete contractor should check before signing. Every piece shows its method so you can check the work.
The guides in this topic
Start with the website report. It sets the bar every other guide on this site refers back to.
Concrete Contractors Running Google Ads: What Their Websites Get Wrong (2026 Data)
Original research: the concrete contractor sites paying for Google Ads, compared with everyone else. Most cannot see which calls their ads produce.
Read it
Why Concrete Contractor Websites Are Slow on a Phone: 2026 Speed Study
Original research: 103 concrete homepages measured on a phone. The scripts are fine. The first photo is the problem, and it is the cheapest fix there is.
Read it
State of Concrete Contractor Websites 2026: 103 Canadian Sites Scored
Original research: 103 concrete contractor websites across ten Canadian cities, scored on one published 100-point test. What the best do differently.
Read it
The Best Concrete Contractor Marketing Agencies in Canada, 2026
Ten Canadian agencies compared on the five things that matter to a concrete contractor, with every price and guarantee quoted from their own sites.
Read itThe short version, before you read any of them
Why do our own research?
Because almost every statistic about contractor marketing is American, old, or collected by someone selling software. Canadian concrete is a different market: different seasons, different ground, different buyers. The only way to talk about it honestly is to measure it.
How was the website data collected?
Every site was opened on a phone-sized screen with a phone browser, the way a homeowner sees it. We recorded what was on the first screen, ran Google Lighthouse for speed and axe-core for accessibility, and read the site map for page counts. Sites that blocked automated visitors were left out and counted as unreadable.
Can I use the numbers?
Yes. Quote them and link back to the report so a reader can check the method. No site is named in the published results; the point is the pattern, not a list of whose website is bad.
Questions
How many websites were scored?
We sampled 114 concrete contractor websites across ten cities and could read 103 of them. The other eleven blocked automated visits, had lapsed domains or returned errors.
Which cities are in the research?
Vancouver, Surrey, Abbotsford, Kelowna, Victoria, Calgary, Edmonton, Winnipeg, Toronto and Ottawa.
Is Concrete Marketing in the agency comparison?
Yes, and it says so at the top. The criteria are written down, every competitor fact is quoted from their own site with the date we checked, and you can weigh our score however you like.
Where this sits on the rest of the site
The guides explain the thinking. These are the pages that say what we do about it and what it costs.
- Websites for concrete contractors is the service page behind this topic.
- Every price is on the pricing page, including what is not included.
- The locations page has local research for ten cities.
The other topics
- Getting found on Google — 2 guides.
- Running ads — 2 guides.
- Your website — 2 guides.
- Getting and closing leads — 4 guides.
- What it costs — 2 guides.
Want this applied to your city instead of read about?
The free audit takes your market apart: who ranks, what it costs, and the three things that would move it fastest.