The Foundation Package is logo, website and Google Business Profile for $3,500, delivered in 21 days. Then we take money off for everything you already own.
50% to start, 50% on launch. Floor price $1,200.
The sale you are trying to win happens on a driveway. The website only has to survive the ten minutes before it.
The price moves as you tick. Nothing is hidden behind a form and nobody calls you to reveal it.
You save $0 on what you already own.
That is the $1,200 floor. Below this the onboarding costs more than the work.
No card, no commitment. It carries your number through to the form.
The two website credits are mutually exclusive because you have one website, not two. Pick the one that describes it: a site that needs rebuilding still has usable copy and photos, a site that is genuinely working is one we design around rather than replace.
Written out properly, because "brand package" is how agencies avoid saying what they do.
Three concepts, two revision rounds. You get the full file set: SVG for anything digital, PNG for everyday use, EPS for print, a one-colour version for embroidery and stamps, and a truck-decal-ready file your sign shop can cut from without emailing us.
Most contractor logos fail one test: they are unreadable on a moving truck. We design against that first and the letterhead second.
Home, services, gallery, about, contact. Copywriting included, which is the part contractors usually get handed back to them as homework. Built mobile-first because that is where the first look happens, and fast enough that a homeowner on a weak signal in a truck does not bounce.
One obvious action on every page. No contact form buried in the footer.
Claimed, verified, and fully optimised: primary and secondary categories chosen deliberately, service areas set to where you actually pour, your full service list built out, real job photos loaded, and the first ten posts written and scheduled.
Most concrete searches end in the map pack. This is the single highest-leverage thing on the list and it is the one contractors skip.
A QR card for the truck and an SMS template, so asking for a review becomes something you do at the final walkthrough instead of something you mean to do next week. Plus GA4 and a call tracking number, so from day one you know which jobs came from where.
Domain, hosting and SSL setup are included. You own all of it.
A custom pool builder whose website was the bottleneck. High-consideration work, a buyer who researches for weeks, and a site that was quietly losing the comparison.
The Foundation Package start to finish: brand assets, a purpose-built site organised around how somebody actually buys a pool, and a properly configured Google Business Profile.
Traffic in the first month
Build
Ad spend
So you can hold us to it.
| Days | What happens | What we need from you |
|---|---|---|
| 1–2 | Kickoff call, access handover, and a look at every photo and asset you already have. | Two hours and your logins. |
| 3–7 | Three logo concepts. Copywriting begins in parallel from the kickoff notes. | Feedback on the concepts. |
| 8–11 | Logo revisions and final file set. Site structure and copy drafted. | One round of copy feedback. |
| 12–16 | Website built and populated. Google Business Profile claimed, verified and optimised. | Nothing, unless Google asks for a postcard. |
| 17–19 | Review round, tracking installed, call tracking number provisioned, speed and accessibility pass. | Your final read. |
| 20–21 | Launch. Review request system handed over with the QR card and SMS script. | Start asking for reviews. |
Verification by postcard is the one step Google controls, not us. If it drags, the clock pauses on that item only and the rest ships.
Then you only pay for one piece. The calculator on this page is the whole pricing model: tick what you already have, and the price comes down. If you have a logo and a working website and a verified Google Business Profile, you are at the $1,200 floor and we are mostly doing optimization and tracking work.
Below that the onboarding costs more than the job. Getting access to your domain, your hosting, your Google account and your existing assets, then briefing and QA-ing the work, takes the same effort whether we are building five pages or one. We would rather tell you that than pad the invoice.
Yes, outright, including the source files. You get the full logo file set: SVG, PNG, EPS, a one-colour version and a truck-decal-ready version your sign shop can use without asking us for anything. The website is yours on your own domain and hosting.
About two hours total. A kickoff call, access to your domain and Google account, a look at whatever photos you already have, and one round of feedback on the logo concepts and one on the site. Everything else is us.
The 21 days pause until you come back, and then they resume. We are not going to punish you for being on a jobsite, but we also cannot promise a date we do not control.
Yes, and most contractors should do it in that order. Foundation first, traffic second. If you sign the 6-month program at the same time, this drops to $2,000. Both prices are on the pricing page.
The calculator is the whole quote. If the number works, book a call and we will start. If it does not, you have lost twenty seconds instead of an afternoon.
