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One team, one trade, and a short list of rules we published so you can hold us to them.
We spend our days on the same jobsites our clients do. It is the entire reason the marketing sounds like the trade.
Trade we work in
Company per city
Markets with a page of their own
Of our prices published
Three things about contractor marketing that we could not keep doing with a straight face.
A generalist agency relearns your business on your money. They do not know what a pump truck costs you, why October matters more than July, or that “concrete contractor” and “concrete countertops” are different businesses sharing a keyword.
Our answer: one trade, so the keyword lists, negative lists and landing pages are already built before you sign.
Every competitor in this space says “contact us for a quote”. That exists to get you on a call before you know whether you can afford it. It wastes your afternoon and ours, and it tells you what the rest of the relationship will be like.
Our answer: every price, the credit schedule, the minimum ad budget and the guarantee conditions, published.
Every agency had an opinion about what a concrete website needs. None of them had checked what concrete websites in Canada actually look like, so the advice was borrowed from American blogs about other trades.
Our answer: we scored over a hundred Canadian concrete websites on one published test, and the advice on this site comes from what we found.
| Common practice | Ours | |
|---|---|---|
| Pricing | “Contact us for a quote” | Published, including the minimum |
| Guarantee | Booked appointments, if any | Signed jobs, conditions published |
| Billing | Percentage of ad spend | Flat fee, ad budget paid to Google direct |
| Research | Borrowed statistics | Our own audit of Canadian concrete sites |
| Ad accounts | Held by the agency | Yours, handed over on 30 days notice |
| Trades served | Whoever calls | Concrete only |
| Reporting | Impressions and clicks | Leads, estimates, signed jobs |
The same sequence every time, whichever program you are on.
We ask how fast you answer a lead and what share of estimates you close, and pull your market’s real numbers. Fifteen minutes, and sometimes it ends in a no.
Logo, website and Google Business Profile, or whichever of those is actually missing. Buying traffic that lands somewhere broken is the most expensive mistake in this category.
Search and Local Services Ads, map pack work, landing pages per service and city, and automatic text-back inside 60 seconds on every lead.
Leads, cost per lead, estimates booked, jobs signed. Weekly, in a tracker you can open yourself. The monthly call is for decisions, not for reading it to you.
Published so you can point at them when we slip.
Prices, guarantee terms, the working agreement, the funnel math, and the assumptions under every number.
No result appears without the inputs that produced it. If we cannot show the working, we do not print the number.
The working agreement and the two qualifying questions are on the site, not saved for a contract you sign at the end.
Reviews, client names, metrics and ratings are real or they are visibly absent. There is no third option.
Concrete Marketing is a newer name than the team behind it. Reviews are attributed to the profile that actually holds them, and we do not attach a parent company’s rating to a newer brand. It is a structured-data violation, and more to the point it is the kind of small dishonesty that tells you what the rest of a relationship will be like.
We work across English Canada, and not in Quebec. That is a choice, not an oversight. Under the Charter of the French Language, business content aimed at Quebec has to be in French at least as prominently as in English. We would rather add that properly, with real translation, than run a machine-translated landing page and call it compliance.
Because we work nationally, callback hours matter. We are on Pacific time, Monday to Friday, 7:00am to 5:00pm Pacific. If you are in Halifax, the form beats phoning at 8am your time.
If you want the numbers rather than the philosophy: both programs and both prices, the Foundation Package and its credit calculator, the 60-day guarantee in full, or what the work produced for two clients. Our city pages start with Kelowna and Surrey.
If you would rather know who you are dealing with: Evan Striemer founded this and does the building. That page lists everything he has written here.
In September 2026 we scored 103 Canadian concrete contractor websites across ten cities on one published 100-point test. The advice on this site comes from what that showed.
The median site scored 56 out of 100. The gaps were the same in every city: slow pages, no quote form on the homepage, reviews left on Google and almost no price guidance. That is the work we do.
Read the full State of Concrete Contractor Websites 2026 report
Share of Canadian concrete contractor websites that have it
103 sites across ten cities, September 2026
We do. Concrete Marketing is not a reseller and not a white-label front. The person who takes your strategy call is the person who builds the campaigns.
We will never put two clients against each other in the same Google auction for the same jobs, and we take on only as many clients as we can run properly. We would rather turn work down than run it badly and owe somebody free work under the guarantee.
No. Concrete only. If you are a roofer or a landscaper we will happily point you at the right people, but it will not be us.
Fine. We work across English Canada. What changes by market is the cost per lead and the competition, not the programs, and we pull your city’s real numbers before we quote anything.
Each city page has its own local research, sourced facts and audit numbers.
Tell us where you work and we will come back inside one business day with your market’s numbers and an honest read on whether it works.
