Tool 01Free
ROI calculator
Put in your average job value, your close rate and your margin. It tells you what a marketing programme would have to produce to be worth doing, and says so plainly when it would not.
Everything free, in one place.
Three calculators, ten long-form guides, and an audit of your own market. None of it is gated behind a form except the audit, which needs your city to be worth anything.
Free tools
Tool 02Free
Foundation Package pricing
Tick what you already own and watch the price come down. It is the actual quote, not a lead magnet, and it carries your number through to the contact form.
Tool 03Free
Marketing budget calculator
Your revenue and your growth target in, a sensible annual and monthly budget out, split between media and management so you can see the ratio.
The one worth havingFREE AUDIT
A free audit of your actual market
We pull your city apart: who holds the map pack, what your competitors rank for, where your own profile and site are losing, and the three things that would move fastest. You get the file whether or not you ever speak to us again.
The guides
Every one carries at least one thing you cannot get anywhere else in this niche.
Concrete Estimate Follow-Up: Why You Are Losing Jobs You Already Quoted
A five-touch sequence with exact timings, how to present a quote, and how to automate the follow-up you keep meaning to do.
Read it
Beating the Slow Season: How Concrete Contractors Fill October to March
Cold-weather pours, interior pivots, pre-selling spring with fall deposits, and the cash flow math. With a six-month calendar.
Read it
How to Get More Google Reviews for a Concrete Company
Eight copy-paste request templates, the timing that works, and what actually violates Google policy.
Read it
The Concrete Contractor Website That Books Jobs: 11 Things Yours Is Missing
Eleven things missing from almost every concrete contractor website, and a 30-point checklist to score your own.
Read it
What Concrete Jobs Cost to Win: Cost Per Lead and Cost Per Job Benchmarks
Cost per lead, per booked estimate and per closed job, broken out by driveway, patio, garage slab, foundation and commercial flatwork.
Read it
How Much Should a Concrete Contractor Spend on Marketing?
Benchmarks by company size, what each budget level actually buys, and when to increase. With a calculator that takes your revenue and growth target.
Read it
Angi, HomeStars and Thumbtack for Concrete Contractors: Are They Worth It?
Real pricing, shared-lead economics, and the honest verdict on when a lead platform makes sense for a concrete company.
Read it
How to Rank Your Concrete Company in the Google Map Pack
Most concrete searches end in the map pack. Exact categories, service areas, the proximity problem, and what to do about fake-address competitors.
Read it
How to Get Concrete Leads: The Complete 2026 Guide for Contractors
All nine lead sources, what each costs per lead, and which are worth your time. The pillar guide everything else here links back to.
Read it
Google Ads for Concrete Contractors: Keywords, Budgets and Real CPCs
What concrete keywords cost in Canada, the negative list that stops the waste, and what $1,500, $2,500 and $5,000 a month actually buys you.
Read itOr skip the reading.
Fifteen minutes on the phone covers your city, your numbers and whether the programmes make sense for you.