Free concrete marketing audit: your city, your competitors, what it would take to outrank them. Get the audit →Free audit of your city and your competitors. Get it →

Everything free, in one place.

Original research, three calculators, fourteen long-form guides, and an audit of your own market. None of it is gated behind a form except the audit, which needs your city to be worth anything.

Free tools

Tool 01Free

ROI calculator

Put in your average job value, your close rate and your margin. It tells you what a marketing program would have to produce to be worth doing, and says so plainly when it would not.

Tool 02Free

Foundation Package pricing

Tick what you already own and watch the price come down. It is the actual quote, not a lead magnet, and it carries your number through to the contact form.

ReferenceFree

Marketing glossary

Every term you will run into when buying marketing, defined in plain language with a line on why it matters. If someone uses jargon to make something sound complicated, this is the translation.

Tool 03Free

Marketing budget calculator

Your revenue and your growth target in, a sensible annual and monthly budget out, split between media and management so you can see the ratio.

The one worth havingFREE AUDIT

A free audit of your actual market

We pull your city apart. Who holds the map pack. What your competitors rank for. Where your own profile and site are losing. And the three things that would move fastest. You get the file whether or not you ever speak to us again.

The guides

Every one carries at least one thing you cannot get anywhere else in this niche.

Research14 min read

Concrete Contractors Running Google Ads: What Their Websites Get Wrong (2026 Data)

Original research: the concrete contractor sites paying for Google Ads, compared with everyone else. Most cannot see which calls their ads produce.

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Research16 min read

Why Concrete Contractor Websites Are Slow on a Phone: 2026 Speed Study

Original research: 103 concrete homepages measured on a phone. The scripts are fine. The first photo is the problem, and it is the cheapest fix there is.

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Research22 min read

State of Concrete Contractor Websites 2026: 103 Canadian Sites Scored

Original research: 103 concrete contractor websites across ten Canadian cities, scored on one published 100-point test. What the best do differently.

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Research18 min read

The Best Concrete Contractor Marketing Agencies in Canada, 2026

Ten Canadian agencies compared on the five things that matter to a concrete contractor, with every price and guarantee quoted from their own sites.

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Paid Social15 min read

Facebook and Instagram Ads for Concrete Contractors

Meta ads create demand rather than catch it. Which concrete work that suits, what the creative has to do, and the follow-up that decides whether it pays.

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Websites16 min read

Landing Pages for Concrete Contractors: Service, Location and Ad Pages

The page a Google Ads click lands on decides what your leads cost. Service pages, city pages, message match, form length, and the build order.

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Sales12 min read

Concrete Estimate Follow-Up: Why You Are Losing Jobs You Already Quoted

A five-touch sequence with exact timings, how to present a quote, and how to automate the follow-up you keep meaning to do.

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Sales13 min read

Beating the Slow Season: How Concrete Contractors Fill October to March

Cold-weather pours, interior pivots, pre-selling spring with fall deposits, and the cash flow math. With a six-month calendar.

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Local SEO10 min read

How to Get More Google Reviews for a Concrete Company

Eight copy-paste request templates, the timing that works, and what actually violates Google policy.

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Websites12 min read

The Concrete Contractor Website That Books Jobs: 11 Things Yours Is Missing

Eleven things missing from almost every concrete contractor website, and a 30-point checklist to score your own.

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Money12 min read

What Concrete Jobs Cost to Win: Cost Per Lead and Cost Per Job Benchmarks

Cost per lead, per booked estimate and per closed job, broken out by driveway, patio, garage slab, foundation and commercial flatwork.

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Money11 min read

How Much Should a Concrete Contractor Spend on Marketing?

Benchmarks by company size, what each budget level actually buys, and when to increase. With a calculator that takes your revenue and growth target.

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Lead Generation13 min read

Angi, HomeStars and Thumbtack for Concrete Contractors: Are They Worth It?

Real pricing, shared-lead economics, and the honest verdict on when a lead platform makes sense for a concrete company.

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Local SEO13 min read

How to Rank Your Concrete Company in the Google Map Pack

Most concrete searches end in the map pack. Exact categories, service areas, the distance problem, and what to do about fake-address competitors.

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Lead Generation16 min read

How to Get Concrete Leads: The Complete 2026 Guide for Contractors

All nine lead sources, what each costs per lead, and which are worth your time. The pillar guide everything else here links back to.

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Google Ads14 min read

Google Ads for Concrete Contractors: Keywords, Budgets and Real CPCs

What concrete keywords cost in Canada, the negative list that stops the waste, and what $1,500, $2,500 and $5,000 a month actually buys you.

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Or skip the reading.

Fifteen minutes on the phone covers your city, your numbers and whether the programs make sense for you.